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Bacardi

BACARDI

— REASONS TO DANCE

Getting the world moving for the freedom of dancing.

Bacardi wants to maintain a year-round conversation around its festivals and musical actions. However, there are still countries that ban this feeling, as Sweden. Reasons to dance wants to get the world to participate in the liberation of dancing.


D&AD New Blood - Wood Pencil

TEAM

AD & CW: Francisco Pascual, Isabel Rodríguez, Marta Martín, Héctor Ojea